Besides looking cool, the swing arm actually serves a practical purpose. By adjusting its height you can easily fill cups of varying sizes. It also has the ability to brew three packets of coffee without changing the water in the reservoir. The IMO is only a concept at this point, but if it were to go into production, Ströher believes it would retail for about $130. [Coroflot via Trends Updates via The Design Blog]
Anyone know how they would address the issue of difference in flavor between cups? For the beanphiles among us, I think they would balk at the concept of letting ground coffee sit for a period of time in-between coffee creation as well as the difference in flavor if you are the sad last person to get a cup of coffee. There is a difference in the strength of the coffee between the first cup and the last cup, plus the amount of coffee used is determined by the number of cups being created. I suppose if they are just making Folgers, it does not matter — but, something this cool really is a gourmet concept.