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Kids Start Bawling as Movie Theater Plays Horror Trailers Before Peppa Pig: Festival of Fun

Illustration for article titled Kids Start Bawling as Movie Theater Plays Horror Trailers Before iPeppa Pig: Festival of Fun/i
Screenshot: Blumhouse/YouTube

The upcoming horror movies Ma and Brightburn aren’t intended for little kids. But a movie theater full of children got an unwanted peek at the films recently anyway when the trailers were screened for unsuspecting families. The poor kids were there to see the new Peppa Pig movie, Festival of Fun.


A reporter from the BBC took her kids to see the new kids’ flick and was greeted with a nasty surprise at Empire Cinema in the British town of Ipswich.

“I tried to cover her eyes during the trailers and told her they were silly films for mummies and daddies,” BBC journalist Charlie Jones told her employer of her daughter. “But there were lots of kids crying and she was very confused and started crying too.”


It’s unclear precisely what version of the trailers were screened for the kids, but every possible trailer that’s been released online for the two movies would be inappropriate for children.

“We do sincerely apologize for this and for any distress caused and will be reviewing our internal procedures to ascertain how this came to be,” a theater manager told the BBC.

Trailers for Ma include scenes of the main character running someone over with a truck, leaving a lifeless body in the road and the bodies of several unconscious teenagers being manipulated in perverse ways.

Likewise, the trailers for Brightburn include some pretty horrifying content, including shots of guns, blood, and a woman pulling a large piece of glass out of her eye.


This is far from the first time that this kind of mix up has happened. Last year, a theater in Western Australia accidentally played the trailer for the horror film Hereditary before a screening of Peter Rabbit. That trailer is only slightly more horrific than the trailers for Ma and Brightburn.

Movie theaters are in constant competition with other entertainment like home screenings and internet diversions. And while the latter certainly has its share of inappropriate content, this experience will definitely make parents think twice before taking their young ones to the theater.


But I guess it could’ve been worse. Those poor British kids could’ve accidentally been exposed to news from America. It’s the small mercies we should be thankful for, I guess.



Matt Novak is the editor of Gizmodo's Paleofuture blog

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I’d be shrieking, wetting my pants in fear and crying too if I had to watch a Peppa Pig movie...  wait... wut?