Microsoft 'I'm a PC' Ads Were Created Using a Mac

Illustration for article titled Microsoft Im a PC Ads Were Created Using a Mac

I might get my head torn off by The Ballmer for posting this "I'm a PC" bit of trivia today, but the irony is too great to pass up. Turns out that phase two of the "I'm a PC " advertising counterattack against Apple was... created on a Mac. If Apple was smart, and I think they are, they'd have another Hodgman ad making fun of this produced and in the can yesterday.The offending evidence was metadata found in the images of the PC user featured on the "I'm a PC" web site. The data exposed the fact that the images were produced using Macs running Adobe Creative Suite 3. Microsoft has since responded to the controversy, saying in a statement that "as is common in almost all campaign workflow, agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs." They then scrubbed the metadata from the imagery. We recently asked you guys and gals if advertising could make Microsoft "hip." The answer, it appears, is yes—so long as Redmond is creating said advertising on a Mac. [Digital Daily] Ad work and post processing are more often than not done on Macs, so this is nothing special. Just a footnote in the campaign that could have been one more notch on Microsoft's side had they been able to claim that these ads were made on Windows. – JC

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DISCUSSION

You know I just got my latest issue of PC magazine a week or so back, and in it there was an interesting piece by Lance Ulanoff. Basically he pointed out that no matter what Apple may claim Macs are PCs too. PC means personal computer, and last I checked Macs were personal computers.

Here's the article... [www.pcmag.com]