It feels a bit obvious that Apple would want to include some sort of DRM on iPad books purchased through the iTunes store. The interesting bit is that it appears that publishers will have the option of choosing whether to use Apple's FairPlay DRM technology or to keep their ebooks DRM-free. Even though the format supported will be ePub, which is an "open" format, it doesn't mean that the books themselves will be DRM-free. [Apple Insider]
You know, I was doing a search, today about iTunes and I came across a page on Apple's website regarding upgrading your iTunes.
I'm sure you all remember that iTunes used to only sell DRM music, but no longer does so. On the website, it reads, "Upgrade your music to DRM-Free, for just 30c per song, upgrade your albums for just 30% of the original price." It seems that because their business model had changed, they decided that it's OK to re-charge customers for music that they already bought, music that hasn't changed in value and will never change in value.
The thought of DRM has always made me sick to my stomach, and I think I can name you one more good reason why DRM'd iBooks will be a really bad idea.
Anyway, I'm sure that many of the big e-book sellers are doing pretty much the same thing, I'm sure this is not Apple's fault. In addition, I'm sure it's the Publishers who are pushing for this to happen, not so much Apple or Amazon. All I can say is F them for shamelessly caving in to the Publisher's demands at the expense of the consumer. These are the 2 big companies who are shaping the way media is distributed (legally). And I think the illegal distribution system has just scored a few big wins.