While NBC decided that Apple's $1.99/episode mandate was not for them, the company has opted to give Microsoft's Zune store a shot to host their content. Apparently the decision comes because Microsoft is more flexible in their pricing. And while Microsoft still retains the right to set a show's ultimate price, they claim to be "open to understanding which episodes can be priced lower and how we may introduce premium content which may be priced higher than $1.99," according to Zune Social general manager Julio Estrada. But something tells me that NBC is more interested in that "premium content" than the lower priced stuff. [infoworld]
@doctorSpoc: I'm suspecting that NBC and Universal's wishes are to put a monkeywrench in the iPod's popularity by working to humble Apple. The funny part is that iPod sales have not faultered and people still buy plenty from iTunes, with or without their television programming on board. Silly geeses they is precious.