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New Apple Store To Be Made Entirely Out of Glass

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Forget about the Apple glass cube. This store has been presented today at the Santa Monica Planning Commission by some "ASB/Blatteis Promenade Holdings, LLC". Who could be the actual retailer? There's only two possibilities here: Apple or Apple.


The renderings clearly show an Apple store, down to the tables, bar at the end, and side displays. The store will take the place of an old Borders (RIP) store on the Third Street Promenade. If approved, the old Borders would be demolished and replaced by this glass 8,084-square-foot glass structure with a 75-foot glass façade:

The proposed one-story, 34-foot high commercial building will feature an expansive floor-to-ceiling height accentuated by a transparent glass ceiling. The front façade will consist entirely of transparent glass panels that will project five feet from stone paneled side walls.


Apple already has a store nearby, but this one is going to be a bigger one, so it may be a replacement.

At this pace, Apple products would be all invisible and intangible soon. And some of you will buy them for $399.99. [Curbed LA]