Oh Good, Commercials Are Coming to Supermarket Aisles

Illustration for article titled Oh Good, Commercials Are Coming to Supermarket Aisles

If there's one thing I need more of in my life, it's exposure to advertisements. I mean, I just don't see enough of them! And how can I make smart buying decisions without them?

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Luckily, a company called Automated Media Services is here to help. You see, they've got plans to roll out a system called 3GTV into supermarkets all over the country. It would put little screens on shelves and in aisles, allowing brands to cram their message down your throat one last time before you make that all-important decision as to which toothpaste you'll be buying.

It's a response to the splintering of viewers that the internet and cable TV have created, leaving marketers unable to have one message beamed to the majority of consumers all at once on a major network. Now, they've gotta go right for the source.

Clearly, this is just the first step. Within a decade, every damned box of anything at the supermarket will have a video playing on it. And it will be awful. [NY Times]

DISCUSSION

I always get annoyed in supermarkets. Not at the stupid people. I can deal with them. But the stupid amount of choice really gets me. How am I ever going to find out what's best for me if it takes me 10 years to test out all the different bottles of shampoo of one brand alone?!

They don't offer test batches or anything. They don't say what sells the most either.

I don't like best-by dates either. I'd rather have 'produced on' dates so I know how old that bottle of beer is.

The layout of supermarkets is totally wrong too. The best consumer oriented layout is in concentric semicircles with the best selling products and the cashiers at the inner circles. Now you're just covering endless aisles because apparently most people are stupid sheep that buy everything they see.

Those ads will be statistically insignificant on my level of annoyedness in supermarkets.