OK Go's (Embeddable!) Music Video For 'This Too Shall Pass' Features Insane Rube Goldberg Machine Sequence

Those crazy cats at OK Go are tugging at our heartstrings yet again, with the release of a brand new video for the song This Too Shall Pass. It takes the Rube Goldberg machine concept to another level completely.

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Not familiar with the Rube Goldberg machine? Oh, but you are—it's that Mousetrap-like series of chain reactions that come from just one small action. In this case, driving a toy truck into a line of dominos. But, but! Did I mention the video is embeddable? Looks like lead singer Damian Kulash's open letter to their fans (reprinted on Gizmodo here with permission) worked a charm on their record label EMI. [LA Times]

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DISCUSSION

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Greg Lloyd

By the look of the lead singer's red splattered body at the beginning of the video, this clearly wasn't done in one attempt.

Kudos!