RadioShack Makeover: "The Shack" Coming Soon?

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As RadioShack refocuses its image to encompass more cellphone sales than radio parts and other somewhat, shall we say, dated merchandise, there's apparently some renaming coming soon to go along with it.

Basically, word on the street and on Wikipedia (it must be true!) is that "The Shack" signage and other marketing could be gracing storefronts later this year.

Thoughts? I'm weird, so the first thing I thought of was a clam shack. I'm also hungry. [Engadget, Wikipedia]