The Samsung 55-Inch The Frame 4K QLED Smart TV doubles as wall art when no one is actively watching, displaying photos or curated artwork on a matte 4K QLED panel. The print-like screen finish reduces glare across the panel, and a magnetic bezel system lets you customize the frame to match the room. When something is playing, the NQ4 AI Gen2 processor takes over picture processing, with Vision AI handling upscaling and on-the-fly adjustments. Art Mode pulls from Samsung’s curated Art Store or from your uploaded photos.
A great-looking TV with a fantastic picture
On the picture side, the matte screen finish helps Art Mode look like printed work rather than backlit pixels on a glass screen. Pantone-validated colors ensure accurate reproduction of the source, important for artwork where color shifts would change how a piece looks.
Once the TV isn’t being watched, Art Mode displays content from the Art Store catalog of works from museums and galleries. A subscription unlocks the full curated collection, while uploaded photos display for free with similar mat and frame styling. Mat options and frame colors let you change how the image is presented, similar to picking a frame at a print shop.
The slim fit wall mount helps The Frame pull off the illusion of being a picture frame. Unlike most wall mounts, this one leaves a gap but keeps the TV flush to the wall. Power and input come from a separate hub you can tuck away, which connects to The Frame with a thin wire. There’s also the option to switch out magnetic bezels to match your room’s vibe. The combined effect is closer to mounting framed art than installing a typical wall-mount TV.
Samsung’s smart platform handles the on-screen menu and apps, with Alexa built in for voice control of streaming and basic smart-home commands. Samsung Vision AI works on top of the regular smart-TV functions, adjusting picture and sound settings based on what’s playing and the room conditions. Built-in apps cover the usual streaming lineup, and gaming gets some attention with Motion Xcelerator, which supports higher refresh rates with PC graphics cards that support 4K 144Hz.
The deciding factor in whether the Frame is for you is what you want your TV to be doing when you’re not using it. If it’s at the center of a room where it’s visible all day, having it display art might be preferable to a big black rectangle. The 2025 model typically costs $1,098, but with this $798 deal, the decision is much easier.