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Snapchat Is Getting Ads

Illustration for article titled Snapchat Is Getting Ads

Everyone's favorite way to sext is getting ads. Evan Spiegel, the owner of Snapchat, has explained that untargeted ads are coming to the app "soon."

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The Wall Street Journal reports that the ads "will appear within the Snapchat Stories feature," slotting in among photos and videos shared by users. The advertisements—which will be the first source of revenue for three-year-old company—won't be targeted to individual users.

Snapchat has been in discussion with newspapers, magazines and television networks, but you can expect a wide range of companies to advertise—indeed, Taco Bell and food delivery service Grubhub already use it as an advertising channel . It's not clear exactly when the ads will appear. [WSJ]

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DISCUSSION

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Starsqueeze

With any luck they mean the Blizzard definition of "soon".