Sony Alpha A77 Video Is "Leaked" Like Water Leaks Out Of A Faucet When You Turn It On

Whether or not Sony's PR firm was behind this "leaked" video of the much-anticipated Sony Alpha A77 (and, come on, don't bullshit me), it's still video of the Sony Alpha A77. And it looks rad.


The big but beautiful 24-megapixel beast revealed itself to the world in July, in some "leaked" pictures. This time we only see it from the back as it's supposedly discovered in the sand by some random person, who then videos himself taking a quick, perfect photo of the ocean. Right. And I'm Queen Victoria.

Silly as the premise is, once again the camera looks awesome. The "found in the sand" element is almost certainly a ploy to show off just how tight and dirt-resistant its seams are, which is indeed impressive. It also flaunts its quick auto-focus in live-view mode which is probably made possible by its rumored translucent mirror. Hokey PR aside, we still can't wait to put our paws all over this thing. [SonyAlphaRumors via Engadget via PetaPixel]

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The Stig's graphic designer cousin

The mirror isn't a rumor. It already exists in the A35 and A55. And the mirror itself is kind of at the core of why I am hesitant about this camera (and the a fore mentioned other models). These cameras don't have an optical view finder (OVF).

They have the standard 3" view screen on the back, and the OVF is replaced with a smaller LCD screen where the OVF normally goes. This smaller screen is typically referred to as an electric view finder (EVF).

And the way that it works is the the semi transparent mirror is positioned such that 70% of the light is directed to the main image sensor, and 30% is directed to the sensor for the EVF. And that's where the concern comes from. That is a significant reduction in light that will reach the primary viewing system.

Many moons ago, my first digital camera had an EVF, and it was damn near useless in low light situations. The resolution of the screen made seeing any details in low light near impossible.

Now, I realize this camera is in a completely different class, and LCD technology has come along way in the intervening years, so the issues that I experienced may not be an issue with these cameras. But I also haven't seen anyone specifically address these issues either. So until it is, it will continue to be a concern of mine.

Details of the semi-transparent mirror.