It was only yesterday that Sony’s NW-HD5 was officially announced in Japan, and it seems the company has already managed to convert the Sony Building into a giant promotion for the Network Walkman line, called “Walkman Records.” This marks a first for Sony, as their domestic (Japanese) Walkman campaigns typically revolved around MiniDisc (and for good reason). The first floor is divided into three sections: “TOUCH,” “LISTEN,” and “BUY,” where I presume you can do each activity. Don’t expect to see this at your local Sony store any time soon — as of this writing, Sony hasn’t even announced the NW-HD5 for stateside release.
Network Walkman in Sony Building [AV Watch]
