Sprint Loses 1 Million Customers While Everyone Else Gains

Two weeks ago we told you that Verizon and AT&T had added millions of customers in the first quarter of 2008, and that T-Mobile was also on the up. Today Sprint reported that, as expected, it was not part of this trend, instead losing 1 million customers in the same period. CEO Dan Hesse told Reuters that recovery would take "many quarters." Sprint was working hard to reduce customer cancellations and return to profit, but it was "still far from where we need to be." Our theory: Sprint is throwing a Hail Mary pass with the Samsung Instinct, whose marketing costs alone are rumored to cost $100 million—or more. If that doesn't work, I think we might see some towel throwing. [Reuters]


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