Steve Jobs Was Smacked Down by CBS CEO Over Apple TV

Illustration for article titled Steve Jobs Was Smacked Down by CBS CEO Over Apple TV

Speaking at a conference in LA on Saturday, CBS CEO Leslie Moonves explained how Steve Jobs approached him with a pitch for an Apple subscription content service. Moonves, however, wasn't convinced, and he decided to turn Jobs away.

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While many rumors point to the idea of Apple launching a subscription TV service before the end of this year, the journey hasn't been an easy one. During a meeting around a year ago, Moonves recalls:

"I told Steve, 'You know more than me about 99 percent of things but I know more about the television business.' "

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Moonves went on to turn down Jobs' pitch, according to The Hollywood Reporter, arguing that the deal could disrupt CBS's existing revenue streams. The Reporter goes on to explains how Jobs, in characteristic fashion, "strongly disagreed with [the] assessment."

At the same conference, however, Moonves also mentioned that he was happy about the benefits that content deals with Netflix and Amazon bought the company. Bad luck, Apple. [The Hollywood Reporter]

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DISCUSSION

I would gladly pay .99c / month for a tv channel's stream!

and It would come down to about the same price as what I pay right now... maybe a little bit less, but at least the channels could focus on their subscription base instead of pushing ratings and stealing votes or making up things all together...

TV stations as APPS within an iTV folder (like the newsstand right now) and all subscription based: I'm all in! *No Discovery, you can't ask for 3.99$ / month... that's .99c for everyone!*