Study: Consumers Less Interested In 3D TV After Experiencing It Firsthand

Illustration for article titled Study: Consumers Less Interested In 3D TV After Experiencing It Firsthand

The 3D revolution. Companies like Sony and pretty much every vendor who attended IFA the other day want it to happen yesterday. Consumers? Interested—just not to the point where they're willing to put down any coin just yet.

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This according to a Nielsen and the Cable & Television Association for Marketing study that sampled the tastes of sports-loving, video game-playing, 3D-experiencing consumers.

What they said was this: Initial interest was high, but dropped off with those individuals once they actually viewed something (say, a sporting event) in the much ballyhooed 3D realm. Limited content and those glasses were also high on the list of deterrents, with an unhealthy 57% saying they hated the bulky, expensive eyewear.

The graph above speaks for itself, as you can see in most cases interest falls off once the person dons the glasses and immerses themselves in 3D. One notable exception is the video game crowd&madash;fully 71% of so-called "hardcore" gamers were interested in 3D technology. If only the Killzone franchise were more mainstream! Oh, the TVs they could sell. [Nielsen via USA Today via Engadget]

DISCUSSION

Football in 3D: Last week watched the Boise State - Virginia Tech game .. Getting ready to watch the Miami at Ohio State game. You've got to experience football games (any sports for that matter) in 3D to realize the awesome benefit.

The gripes are temporary kinds of gripes.

Limited content and glasses seem to be the major complaints. Limited content was my gripe when DVDs started replacing video tapes. But look that certainly changed. It'll be the same with 3D. As for the glasses, already they're being second sourced by those who emphasize looks and comfort. For me, I already wear glasses so I don't notice any discomfort, but true, they are indeed ugly.

Been watching movies and documentaries every chance I get and, as expected, the 3D aspect provided a whole new perspective (a whole new dimension if you will - pun intended).

Over the decades I've experienced 3D in the various formats and have never really been impressed, but this new 'switching' approach to 3D is altogether different. When I watch 3D on my TV (Panasonic) I see a picture as clean, undistorted, and uncluttered with artifacts as I see in regular HD viewing (but, of course, better because of the 3D effect). The only downside is brightness being halved. To counter that, I find it necessary in daytime watching to go to vivid mode with contrast and brightness set higher than usual.