Wish we could say this is the latest Swatch that's on sale now, but not yet. It's a concept by British designer Laurence Dawes based on a bicycle pump tube. Even though those floating numerals might be a bit difficult to manufacture, we think the concept is sufficiently eye-catching to warrant that coveted Swatch thumbs-up anyway.

Since this design was created in 2005, we're figuring it's high time Swatch took notice and picked this one up.


Designer's Site [Laurence Dawes, via Yanko Design]