Is Cinnamon Toast Crunch Shrimp the New Piss Water?
Things are funny because they’re unexpected. This is the rough gist of the incongruity theory, a centuries-old broadly-shared concept that humor subverts assumptions; as philosopher James Beattie wrote, in 1779: “laughter arises from the view of two or more inconsistent, unsuitable, or incongruous parts or circumstances.” I’m thinking about the Cinnamon Toast Crunch guy, who…
