Bizarre New Art Project Stalks Shaquille O’Neal for Custom “Dunk Rig”
What if, instead of marketing to a general demographic, you marketed to a specific individual? What if, instead of waiting for a patron to commission new work, an artist simply designed it based on someone’s psychological profile? If an online ad asked for you by name, could you resist? These are some of the questions…
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Lev Bratishenko