The "Cult of Mac" Alive and Well, It Would Seem

Illustration for article titled The Cult of Mac Alive and Well, It Would Seem

If we ignore, just for a moment, all the issues purportedly plaguing the iPhone 4 launch and look at simple numbers (like the purported 600,000 phones sold on day one), who, exactly, was buying this thing? The results? Here:

In the words of a few analyst firms, the iPhone 4 has done one thing exceptionally well. No, dear readers, it hasn't successfully changed the way we hold our cellphones, but it has created "a recurring revenue stream in which most users will upgrade every one to two years,' said Gene Munster analyst Piper Jaffray on Friday.

Kind of like a cult! I kid, but, no really, like a cult!

The exact percentage of returning customers hovers around 77%, Munster said, which is leaps and bounds higher than the 56% the iPhone 3GS saw in 2009 and the 38% the iPhone 3G experienced in 2008. Analyst firm Oppenheimer conducted a similar poll on launch day, with similar results.


The Cult of Mac—alive and well, it would seem, and bigger than ever. Additional negative: Depending on how they treat their new toy, they could be armed with shards of tempered glass. Be wary! (yes, I own one too—watch out) [AppleInsider]

Image Credit: The Apple Collection

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Definition, "Cult" (noun)

1. followers of an exclusive system of religious beliefs and practices

2. followers of an unorthodox, extremist, or false religion or sect who often live outside of conventional society under the direction of a charismatic leader

3. a religion or sect that is generally considered to be unorthodox, extremist, or false; "it was a satanic cult"

4. a label placed on fans of Apple products to really piss them off