Dissection by the BBC of Apple’s new ad campaign for the iPod, you know, the ones with all the people in silhouette and bright colored backgrounds:
Unlike 99% of campaigns, the creatives’ job here is simply not to blow the product’s cool. The campaign is simple and iconic, a subtle evolution of Apple’s tried-and-tested formula. The only innovation is that it uses neon hues, rather than the traditional white backdrop.
Interestingly enough, just getting old man Jobs to agree to use anything but a white backdrop in the ads was apparently rather difficult.
