The New MacBook Pro Is Here: Powerful as Hell

Illustration for article titled The New MacBook Pro Is Here: Powerful as Hell

Well, it looks the same as ever, but Apple pumped up the Pro in MacBook Pro with the speediest of speedy new guts and graphics.

Illustration for article titled The New MacBook Pro Is Here: Powerful as Hell

This is still very much a pro rig, and the specs seal the deal. The 2012 MacBook Pro is stuffed with Intel's latest processing guts: Ivy Bridge has arrived for Apple, and this is, simply, the fastest mobile computing tech you can find. Processors will run up to a 2.6 GHz Core i7 with Nvidia's latest Kepler-powered GeForce GT 650, with up to a gig of video memory. That thing smokes. The new chips are Intel's most efficient, coolest-running, energy-saving silicon blasters. The 15-inchers will start at $1800, 13-inchers at $1200.

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DISCUSSION

Talking about performance and hardware about a Mac is beside the point.

40% of what Apple sells is the brand and the "I'm better than thou because of the laptop I'm using" self-love, and it is reflected in Mac's prices. A PC with a similar hardware build probably only cost half, but hardcore fanboys would still refuse to even consider it.