A well-designed website should be clear, above all. No flashing GIFs (we miss you, 90s!), no obnoxious flash menus, no overwhelming lists of links. And heads up, WaPo website: it shouldn't be blanketed in insanely redundant Facebook sharing buttons.
SHARE ME! LIKE ME! LINK ME! We get it. Enough. One or two buttons should suffice. We know how to put things on Facebook if we want to. One sharp-eyed BuzzFeed contributor spotted not one, not five, not eight, but twelve instances of Facebook's ubiquity. Social media sharing is cool—but designing your newspaper like Zuckerberg's pin cushion is not. And as a reader, is really, really annoying. [BuzzFeed]
DISCUSSION
My guess would be that very few people that visit WaPo are active FB users.