Vote for whoever the hell you want to vote for. But don’t make your decision after watching an emotionally prying, stupid-person-targeting, specifically edited campaign ad. Now You See It explains how all political ads, no matter which side they’re on, use the same methods to trick voters into believing the worst in the opposing candidates (or the best in their own candidate). It’s the same trick used in film: the montage.


Quick cuts make people emotionally associate terror with candidates. Fuzzy footage or smaller images purposefully make the candidates look bad. Seamless editing makes others appear presidential. It’s all the same formula and everyone uses it.


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