This is how professional designers create their logos

Illustration for article titled This is how professional designers create their logos

Yesterday we saw here that famous logos can have hidden meanings, almost like easter eggs designers use to enrich them. But how do those logos come to life? Designer Aaron Draplin explains in this video how his creative process works.


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This reminds me of that old chestnut that i still have to deal with at least once a month...

i'm talking about the 'hands-on' customer that wants to sit beside you and then watches you knock out a corporate ID that he absolutely loves in about twenty minutes.

He then asks why he's gotta be paying a bunch of cash for something you put together almost instantly, totally not getting that you're not paying for the time (as a rule), you're paying for the skill/experience.