It's extremely rare to find a tasteful ad campaign that uses sex and clever humor to perfectly define the qualities of a technology product. This series of print ads for Omax wide-angle lenses is one of them:

Click to viewThe campaign was created by Publicis India, showing alternative uses for the wide shots that these lenses can get. I, on the other side, just point and shoot with no shame whatsoever. [Advertolog—Thanks Eduardo Lozano!]


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