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This Is How You Sell Wide-Angle Lenses

Illustration for article titled This Is How You Sell Wide-Angle Lenses

It's extremely rare to find a tasteful ad campaign that uses sex and clever humor to perfectly define the qualities of a technology product. This series of print ads for Omax wide-angle lenses is one of them:

Click to viewThe campaign was created by Publicis India, showing alternative uses for the wide shots that these lenses can get. I, on the other side, just point and shoot with no shame whatsoever. [Advertolog—Thanks Eduardo Lozano!]

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Illustration for article titled This Is How You Sell Wide-Angle Lenses
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Illustration for article titled This Is How You Sell Wide-Angle Lenses

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DISCUSSION

Funny ad campaign, and obviously touched a public nerve, as this thread indicates. I think its not so much that we ladies dont like having them take our picture, its what they do to the picture LATER that creeps us out. To be safe, just ask if they mind if you take their pics, thats all. Common courtesy goes a long way.