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This Is LG's White Nexus 4--But It Won't Make Another Google Phone

Illustration for article titled This Is LGs White Nexus 4--But It Wont Make Another Google Phone

LG has finally confirmed that it's making a white version of the Nexus 4—but it's also admitted that it's not interested in manufacturing another Google phone.

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The white Nexus 4 is in every way identical to the black version. Except it's white. So, really quite a boring product announcement. It's not clear yet whether or not it will be available from the Play store yet, but it will be rolling out in North America in the coming months.

Less boring, though, is the fact that LG Mobile's European VP, Kim Wong, has said that—despite the Nexus making a name for the company—it doesn't plan to make another Google phone.

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Asked by Dutch site All About Phones whether Samsung would release a Google edition of its flagship phone, Wong said that Google phones have "no added value for us without our own skins." He went on to explain that "the current duopoly of Google and Apple is not healthy for the market", and suggested that LG is keen to reduce its involvement with other companies.

That's a bold step for company that seems to have celebrated its biggest success of recent times by teaming up with one of those giants—but each to their own. Instead, Wong pointed to the fact that LG will be turning its attention to other mobile operating systems—though he didn't say which—in the coming months, along with a fresh slew of tablets. It'll be interesting to see how well that pans out. [LG and All About Phones via Verge]

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DISCUSSION

I'm still a bit confused as to why only the back of the phone is white. I suppose you could argue that a white bezel would be distracting if you're viewing something dark but that doesn't seem like a solid enough excuse to make a well designed device look so...cheap.