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Time Warner Expands List of What You Won't Be Watching on Your Apple TV

Time Warner chief Jeff Bewkes, saying that $0.99 TV rentals could "jeopardize" the entire medium, is now the third content giant to give Apple's rental model a big media middle finger. And he's not alone.

Bewkes' comments place Time Warner alongside NBC and Warner Bros. (though the latter is a subsidiary of Time Warner itself) in the categorical "hell no" corner. Apple still has Fox and ABC on their side, but what shows will be notably absent from the rental library? Possibly some of your favorites.

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Time Warner alone is a massive media conglomerate, owning many popular television networks. Their refusal to play ball with Apple means no HBO, CW, Cartoon Network, Adult Swim, or anything produced by Warner Bros.—a massive catalog.

If you're a Netflix subscriber, NBC's exclusion might not be such a loss. Some of their best programming—30 Rock, SNL, and The Office, to name a few—are all available to stream via Netflix. Otherwise, you're totally out of luck.

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The Apple TV looks to be a capable little box—but whatever voodoo Steve Jobs worked over on Fox and ABC clearly isn't spreading.

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DISCUSSION

This is entertaining.

I believe that Media companies feel their programming is worth more than the $0.99 point because of how their model works.

Think about how all the money flows into your average Television Broadcast Company.

1) Make a sitcom that appeals to the lowest common denominator

2) Frito Lay hands you a sweepstakes sized giant check for the opportunity to flash Doritos in 30 second intervals to the aforementioned lowest common denominator

3) Cable Providers hand you a sack of doubloons so they can stream your content on their network

Watching the latest episode of Glee on your Apple TV hurts the Cable Provider's revenue stream (Why do I need cable TV when I can watch everything I want online) thus they won't be able to provide the booty.

It hurts the Broadcast Company because there are fewer proles dreaming of Funyuns because they didn't get their daily dose of advertising so Frito Lay doesn't give them a big check.

I'm not saying they are right. I'm just trying to point out that Content Providers think there is more money to be had than $0.99 per view.

Anyways... its horribly confusing for them that they would consider paying someone for the opportunity to allow people to watch their shows. They are used to getting wads of cash every step of the way.

They are already losing viewers to BT, they aren't getting as much as they used to. If they lost the vast majority because of a cheap accessible set top internet media player, they might not have the demographics to sell the advertising they want.

Lastly, remember, when you watch TV on Hulu or Netflix, they (Hulu and Netflix) are paying the providers for the privilege to show it to you. They are making up their loss via the advertising they show before, during and after.

-edited for clairity