Someone thought that the best way to promote their company was by attaching paper ad banners to real flies. I tried this at school, to pass notes to a pretty girl called Carla. It ended in pain.
My math teacher wasn't amused. And Carla was grossed out. A clear lose-lose-lose situation. German company Eichborn, however, thought it was the best way to promote themselves at the 2009 Frankfurt Book. Look Eichborn, it didn't work with me, it's not going to work with you. [Wired via Masahable]