Advertisers are getting hip to new technologies, with a new Westin ad in Grand Central in NYC offering commuters a free ringtone via Bluetooth. We sent enterprising videoman Nick McGlynn to Midtown to check it out in person. Similar ads have popped up recently, such as a Target ad featuring a headphone jack that allowed people to listen to an album while they wait for the subway. This is the future of advertising! Brand loyalty via techno-bribes! Get excited!!!
http://gawker.com/news/mass-transit-mass-buys/westin-ads-junglify-the-subway-285417.php
