The evidence for this being a viral marketing stunt is pretty substantial, even if you ignore the impossibly difficult physics behind the contraption.

One of the supposed MIT-affiliated scientists pictured on the website is actually an actor named Nelson Cheng. Andy Baio uncovered his resume and you can watch Cheng's reel here.

Also, HuvrTech.com was registered as a domain on November 25, 2013 — less than four months ago. If this were a company that had actually developed mind-blowing, world-shaking technology, you'd think they'd plan a little further than the average advertising budget cycle.

So why are Mark Cuban, Christopher Lloyd, Tony Hawk, Billy Zane, Moby, Terrell Owens, and folks from the band Best Coast all shilling for this fake project? Only time will tell.

I've reached out to the contact email listed on their website and will keep you posted if I hear anything. In the meantime, we welcome your guesses for what they're actually promoting. If you were involved in this stunt and want to share photos or stories from the set, please email me: novak@gizmodo.com.

Update: Apparently a stylist/costume designer posted a listing for it as a Funny or Die-affiliated commercial shoot that happened in November. The listing has since been deleted but a screenshot of a cached version appears below.

Update 2: Funny or Die have now confirmed that they were behind the video.

Full disclosure: In a former life I used to help orchestrate fake marketing stunts like this.