Why Is Jeff Bezos on a Horse? 2018 Is Nearly Over, So Here Are Some Random Guesses

Jeff Bezos, horse overlord.
Jeff Bezos, horse overlord.
Screenshot: Instagram

Why is Amazon CEO and world’s richest man Jeff Bezos a cowboy now? On Monday—New Year’s Eve—the Western-themed apparel store Kemo Sabe posted a video of Bezos riding a horse right on into what appears to be the entrance of its Aspen, Colorado branch (apparently accompanied by his brother, Mark).


2018 is over in just a few hours, and we’re all very tired. So here’s a few guesses at just what the hell is going on here:

  • It’s a metaphor for capital’s relationship with labor
  • Starting on his “Western Values” theme for the 2020 elections
  • Work on the horse people from Sorry to Bother You is going slower than expected
  • Bezos’ hallowed feet may never touch the lowly ground, and there wasn’t a helipad like, right there in the street
  • He’s a rootin’-tootin’ outlaw on the run from increasing scrutiny of Amazon’s business model
  • Bezos is not, in fact, in control of the horse. No one must ever know this
  • You can just ride a horse into stores in Colorado if you feel like it maybe
  • Alternately, Bezos can ride a horse wherever the hell he wants

Your guess is as good as ours. Enjoy your New Year’s Eve, and please, accept the mystery.


"... An upperclassman who had been researching terrorist groups online." - Washington Post



Simple, the horse’s name is New York.