Since Friday's shooting at Sandy Hook Elementary, sales of body armor for children have been booming. And you can't really blame parents.

Amendment II is a company that makes lightweight body armor for obviously, military and police. But six months ago, in reaction to the flux of school shootings we've needlessly seen in this country, they've moved into a new area of the market—Avengers- and Disney Princess- themed backpacks for young kids and a SwissGear for teens. The innocent-looking $300 knapsacks are fitted with the company's carbon nanotubes to fend off bullets. And sales are at an all-time high. While Amendment II won't give out specifics, since the horrible tragedy in Newtown, it's basically sold three times what usually does in a month in less than a week.


Amendment II isn't the only one selling these adorable, protective backpacks. Another company called BulletBlocker offers pink floral satchels with product descriptions that say it was specifically "designed as a tool for school safety following the shootings at Columbine and Virginia Tech." And there are a handful of others that sell similar products.

Backpacks made from the same material worn by our military personel when they fight terrorists intended to protect kids specifically from being gunned down in their own school? You've got to be fucking kidding me. That sounds crazy. But so do school shootings. Yet somehow they've become the norm. I don't really feel safe anymore, and I'm not even a parent. I can't imagine what it's like to send a child out to school every day, given recent events. Something has to change.

What are your thoughts? Do you feel like your kids are safe? Would you buy a body armor backpack? [Mother Jones]


Image credits: Amendment II, BulletBlocker