In terms of capabilities, the OWLE is actually much more impressive than the $300 Zgrip stabilizer we saw last week, boasting a front-facing microphone, mounts for lighting equipment and a 37mm lens. Future versions could have battery packs, stereo mic support (via the dock connector) and a few other accessories, but hey, one thing at a time OWLE.
So, the elephant in the post: the OWLE looks like giant game controller, and a close examination reveals rough edges and even lumpiness—that's because, strictly speaking, the OWLE isn't in regular production yet. Its makers plan a limited release for August, and a full run at Christmas. The price? Anywhere from $30 to $50. Not so bad if you're dead set on shooting seriously with your iPhone. [Crunchgear]