Sony Ericsson Xperia X10 Android Phone Finally Ready For August 15th LaunchS

Anyone who had that Sony countdown clock signaling the Xperia X10, you're today's big winner! That's right—Sony Ericsson's finally taking their formerly half-baked Android phone out of the oven.

The Xperia X10 will launch on AT&T August 15th US for $130 on-contract at Sony Style. According to the press release, AT&T's charging a $150 tab.

The guts are strong with this one: a "superfast" 1GHz Snapdragon processor, 4-inch display, 8.1MP camera with face recognition, 8GB of on-board memory and expandable memory up to 32GB. It's not clear whether the X10 is running Froyo or Android 2.1 (or, heaven help us, Android 1.6), but it looks although Sony Ericsson's pushing their Xperia skin hard enough that it may barely be recognizable anyway.

AT&T and Sony Ericsson Announce the Xperia™ X10

Smart meets entertaining - Sony Ericsson's flagship Android smartphone offers an open and integrated world of communication, entertainment and social media

DALLAS and ATLANTA, Aug. 9 /PRNewswire-FirstCall/ — AT&T* and Sony Ericsson today announced a dynamic multimedia experience with the Android™ based Xperia™ X10, available August 15. The Xperia™ X10 introduces Sony Ericsson's unique and entertainment-driven Xperia™ platform to U.S. customers in a cutting-edge, beautiful and fun package.

The Xperia™ X10 comes fully loaded with a 4-inch crystal clear touch display, superfast 1GHz Snapdragon processor and a GPS. The smartphone also features an 8.1 megapixel camera with smile detection, face recognition, autofocus and LED flash. The device comes with 8 GB of on-board memory and a 2 GB in-box memory card, with expandable memory up to 32 GB.

Sony Ericsson's custom user experience is great for the intersection of communications and entertainment. Two signature applications, Mediascape and Timescape™, build on the Android platform to enhance the experience for users.

* Mediascape on the Xperia ™ X10 gathers music, photos, videos and content from your phone's memory card and online, letting you browse, search, listen and share your media from one unified view. For example, view photos taken on the device as well as your Facebook® and Picasa™ web albums. Or, when listening to a favorite song on your phone, press Sony Ericsson's infinite button to access related content about the artist pulled from the phone's memory as well as albums, songs and video content from YouTube™ and search results from Google.
* Timescape™ is a unique communication application that automatically organizes social interactions in chronological order, leaving users free to concentrate on keeping in touch on-the-go. From Facebook® and Twitter® updates to photos, emails and text messages, a scrolling menu offers easy viewing and organization of all communications. Additionally, tap the Timescape™ infinite button to bring up and view all communications from a single person in a single place.

"Sony Ericsson has created a unique choice for our smartphone customers looking for a fun and smart device," said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets.

"Sony Ericsson is raising the bar for entertainment-rich phones with the launch of the Xperia ™ X10," said Paul Hamnett, senior vice president, Sony Ericsson North America. "With the convergence of our user experience platform and the Android OS, we are bringing consumers a smartphone experience that is not only exciting, but also very refined. Following the successful global launch of the Xperia™ X10, we are pleased to partner with AT&T to launch this phone in the U.S. market."

Pricing and Availability

The Sony Ericsson Xperia™ X10 smartphone will be available in black at AT&T stores, authorized retailers and www.wireless.att.com on August 15 for $149.99 after a two-year service agreement and minimum smartphone data plan.

For the complete lineup of AT&T offerings, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Viewable screen display area is measured diagonally.

A portion of memory is used for data management purposes.

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