Make This Man the UK's Sexiest New Model

British clothing chain Next is holding a competition to find a new hottie. And naturally, the internet is doing its best to delightfully rig it. Enter Roland: not exactly top model material. But he's blowing away the competition. Let's help.

Roland's sitting at a comfortable number one after internet zealots have poured in their votes, beating out other contenders who actually sort of look like they could be models. Is this cruel to ol' Roland? Probably not, since he presumably entered by his own volition to begin with. So screw those other beautiful faces—Roland is a man of the people. Let's help him win a £2,000 shopping spree, photo shoot, and modeling agency intro. Or, vote for this guy, who is also awesome. [Next via NextRound]