Observers are calling the move a first for a large Hollywood studio: Dreamworks Animation will stream its movies and other programming through Netflix instead of the traditional pay television route. The move ends a long-standing Dreamworks content deal with HBO.
Also a first are remarks made by Dreamworks CEO Jeffrey Katzenberg, who was confident that consumers have reached a turning point in terms of how comfortable they are with how they consume their content. While such a shift is indeed inevitable, the movement has not yet happened as quickly as Netflix had anticipated. Perhaps this will help!