Numbers, facts, figures, equations. These are all obviously critical components of the space program. But numbers don't speak to our emotions. It's hard to commit millions of dollars and thousand of hours to an equation. We need something visceral that we can connect to.
That's where Dan Goods comes in. He's the Visual Strategist at NASA's Jet Propulsion Laboratory (JPL)—y'know, where spaceships and rovers come from. He takes NASA's indecipherable engineer-speak ideas and translates them into something we can understand.