Maybe we're easily impressed, but the idea of a ruler with a handle on its face has us all infatuated. We have grand visions of measuring and marking everything in sight with extreme ease.
If you've ever done anything around the house that requires measuring, you know that keeping a ruler in place can sometimes be a hassle, especially if the surface is slick. Either that, or fingers get away as you try to grip the shallow edges of the ruler, hoping to keep it steady. And as many other rulers have implemented, there's a level to make sure you don't mistakenly mount a crooked shelf or make an errant cut. And at only $15 bucks, you won't break the bank. [Whatever Works via Red Ferret]