After months of trials, Nielsen is about to roll out its technology to include online viewing figures in its records, and it’ll lean on social networks to match viewing habits to social demographic.
After months of trials, Nielsen is about to roll out its technology to include online viewing figures in its records, and it’ll lean on social networks to match viewing habits to social demographic.
Explore more on these topics
Subscribe and interact with our community, get up to date with our customised Newsletters and much more.
