All the Ridiculous Adjectives Jony Ive Used to Describe the Apple Watch

The Apple Watch reviews are beginning to pour in. All those ratings, specs, and comparisons are way too much noise to pay attention to. A more serene, peaceful way of absorbing the essence of Apple Watch is by listening to every adjective the illustrious Jony Ive has used to describe the device. » 4/24/15 6:00pm Friday 6:00pm

An Adorable Felt Apple Watch That Never Needs Charging

You caved on the iPod Touch, and maybe even bought your kid a cheap tablet, but how are you going to explain to them that there's no way you're buying them a $500+ Apple Watch? Easy, you just make an adorable felt alternative like Hiné Mizushima did and tell them it's powered by their imagination so it never needs… » 4/24/15 5:30pm Friday 5:30pm

Watch All the Ways Apple's Tried to Teach Us How to Use Its Products

The Apple Watch starts hitting wrists today with one of the most incredibly enormous user guides ever produced for an Apple product: 23 topics, almost 100 pages, not even including the 10 videos to teach people how to use this thing. Apple started creating “guided tours” for its new products back in 1984—here are some… » 4/24/15 3:40pm Friday 3:40pm

Why I Bought the Apple Watch Even Though It Makes No Damn Sense

Even though I know better and am fully aware of the very real technological limitations and have read all the tepid reviews on the stupid thing and know that first generation Apple products aren’t worth the trouble and like most humans, enjoy having a bigger number than a smaller number in my bank account, I still… » 4/24/15 11:35am Friday 11:35am

Watch Tim Cook Dancing to Happy for Earth Day

On Earth Day—which was yesterday, in case you missed it—there’s a lot be happy about. Enough to encourage Tim Cook on to the dance floor, in fact. Joined by Eddie Cue and Phil Schiller, the Apple CEO danced to Happy—played live by Pharrell, naturally. This is Apple HQ after all. The result is really quite sweet. [… » 4/23/15 3:30am Thursday 3:30am

Save Up to $250 on Apple's Newest MacBook Pro

The new 2015 13” MacBook Pro is an awesome machine (and I would know, I’m typing this on one right now), and you can save $200 on yours today from Best Buy (or $250, if you have access to a .edu email address). $1100 gets you a 128GB SSD, 8GB of RAM, a gorgeous 2560x1600 IPS retina display, and Apple’s brand new… » 4/21/15 6:45pm Tuesday 6:45pm