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Apple's Cupertino Campus Will Have an "Observation Deck" For Fans

If you’ve been to a natural history museum lately, you’re familiar with the glass-walled laboratories where paleontologists and archaeologists give the public a glimpse of their work. It sounds as though Apple is banking on the same level of interest in its day-to-day operations. » 7/30/15 6:15pm Thursday 6:15pm

I Have A Radical But Possible Idea What The Apple Car Will Be

Recently, we learned that Apple had hired Doug Betts, an “auto manufacturing veteran” from Fiat Chrysler. This is a guy whose experience is with actually building cars, leading to new speculation that Apple is planning to build a car. I’m skeptical that Apple would get in the car business as we know it — but I had a… » 7/21/15 7:00pm 7/21/15 7:00pm

Apple Might Start Showing People Ads Based on Their Bank Balances

Just when you thought Apple wasn’t integrated into your life enough, the company just won a patent for a system that targets ads based on how much money people have. This is the same Apple that’s promised not to monetize your data. As Tim Cook said last year: “You’re not our product.” Until you are, apparently. » 7/16/15 10:50am 7/16/15 10:50am