The most popular sites on the internet? Boring and predictable. The one site that each state reads more of than average? That's a world where USA Today and Huffpo reign supreme, and New Yorkers don't read the New York Times.

The above map comes compliments of link-shortening heroes bitly, who used the massive stores of data their service produces to map out what states are disproportionately interested in which news-providers. Some of the results seem obvious (of course the Trib plays well in Illinois), but others are more surprising. New York is a bigger fan of The Guardian lately, likely on the strength of its NSA scoops, and almost everybody south of the Mason Dixon (and several above) sucks from USA Today's news-teat. Make of that what you will!


In the world of web properties, the Huffington Post shows similar dominance, while our esteemed Gawker mothership has plenty of fans in Pennsylvania:

As an added bonus, the map includes real-time traffic, which lets you see exactly where the latest San Jose Mercury article is being shared. It's not very active right now, presumably because it's early out west.

You can also use map variations to keep track of relative TV/Radio and magazine popularity.


It's a fascinating look—albeit from a small, self-selective sample size—at our media habits, not just what we read but how much more of it we do than our neighbors. Assuming your neighbor lives in Texas, and has TMZ as his homepage. [Bitly via Digg]