ABC Online Video Downloads Hit 3 Million Mark

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ABC launched its online video service earlier this month and in just two weeks, the shows have racked up 3 million downloads of four of its most popular programs, including Desperate Housewives and Lost. CEO Bob Geiger said ABC is considering options for expanding the service, and added that the company plans to experiment with different business models.

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This kind of reaction to its online offering would count as an unqualified success for ABC, especially since the delivery cost is low and there's virtually no additional production costs associated with putting the programs online. We're thinking this is just the beginning, where all the other networks are also jumping on the bandwagon, along with web video-hungry viewers.

ABC shows offered online draw 3 mln views [Reuters]

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