Black Friday Is Almost Here!
The Inventory team is rounding up deals you don’t want to miss, now through Cyber Monday. Click here to browse!

Adidas Dumped $10 Million iAd Due to "Control Freak" Steve Jobs

Sportswear and shoe maker Adidas has allegedly canceled a hefty $10 million iAd due to "control issues" that could not be resolved with Apple or its CEO, Steve Jobs.

From the "well, that's nothing new" category, the rumor is that Adidas had no less than three creative designs rejected by Apple, with the money quote marking the end of the relationship being "Apple CEO Steve Jobs was being too much of a control freak."

Advertisement

If true, this would be the second major brand to pull out of the iAds program this year. Earlier this summer, Chanel also withdrew for reasons unknown, although judging from what other advertisers have purportedly said about iAds it was most likely do to control issues as well.

Control seems to be working for Apple with its operating system and hardware—will the same be said of its foray into the advertising space? [Business Insider via AppleInsider]

Share This Story

Get our newsletter

DISCUSSION

Steve Jobs is an egotistical asshole. Nothing new there. Apple will be studied for generations as a triumph of style over substance, and for that he gets credit.

But he's a billionaire who hasn't donated a cent to charity, by all accounts is a total jerk in his business and personal life, and his company is built on taking the innovations of other in technology and IP, dressing them up in fancy designs, marketing the hell out of them, and at the same time insulting everyone else.