Adidas Dumped $10 Million iAd Due to "Control Freak" Steve Jobs

Sportswear and shoe maker Adidas has allegedly canceled a hefty $10 million iAd due to "control issues" that could not be resolved with Apple or its CEO, Steve Jobs.

From the "well, that's nothing new" category, the rumor is that Adidas had no less than three creative designs rejected by Apple, with the money quote marking the end of the relationship being "Apple CEO Steve Jobs was being too much of a control freak."

If true, this would be the second major brand to pull out of the iAds program this year. Earlier this summer, Chanel also withdrew for reasons unknown, although judging from what other advertisers have purportedly said about iAds it was most likely do to control issues as well.


Control seems to be working for Apple with its operating system and hardware—will the same be said of its foray into the advertising space? [Business Insider via AppleInsider]

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