And for the stuff that doesn't already exist in your Gmail, there's something called "Assists." According to today's blog post:

With Assists, Calendar can suggest titles, people and places as you type, as well as adapt to your preferences over time. For example, if you often go running with Peter in Central Park, Calendar can quickly suggest that entire event when you type 'r-u-n.'

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The new, lovely-to-look-at app is strictly Android-only for now, but should be hitting iOS eventually-ish. And if you're not running Lollipop, Calendar will be available on Google Play sometime "in the coming weeks." [Google]