Apple: 600,000 iPhone 4 Pre-Orders, Sorry For the Clusterfrak

Illustration for article titled Apple: 600,000 iPhone 4 Pre-Orders, Sorry For the Clusterfrak

Yesterday's iPhone 4 preordering process was a complete debacle. Today, Apple announced that 600,000 pre-orders actually got logged, and issued an official apology for the system that collapsed:

Statement by Apple on iPhone 4 Pre-Orders

CUPERTINO, Calif., June 16 /PRNewswire-FirstCall/ — Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple's new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.


Just to recap: people who sought out an iPhone 4 yesterday were met with long lines, a downed online Apple store, and general mayhem both online and in-person. First AT&T ran out of its iPhone 4 stock at around 4:30 EST, then Apple itself several hours later.

Despite all the difficulties, it looks as though Apple still managed a banner day, with ten-times higher pre-ordering than the iPhone 3GS, according to AT&T. Given those numbers, one also wonders what kind of in-store iPhone 4 inventory there will be when it's actually released on June 24th.

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Matt da brat on da wheels of steel

600,000 people bought a new product featuring an (for all we know) untested design with a key feature that failed during it's unveiling (WiFi) without even holding it and trying it out?

A product with a key new feature that was shown to not function well (Facetime's horrible lag during press tests)?

Dumb move.

Oh well... I look forward to the usual flurry of post-launch bug and defect headlines as well as the obligatory "unfortunate discovery" headlines.

I'm going to call a few launch issues right now...

An "unfortunate discovery" will be that the new iPhone 4 will either not have the advertised battery life or the A4 will not be running at a full 1Ghz. Most users won't care.

Current iPhone Apps will look like crap on the new screen. Expensive new versions of the same apps will appear on the App store. Most people won't care.

A few Android-fans in the Tech press will write articles on iPhone fragmentation. Most people won't care.

Tech press will write a ton of articles asking if the Gizmodo/Vietnam leaks helped or hurt iPhone 4 sales. Forums will explode in speculation. Most people won't care.

Multitasking won't work the way people were hoping it would. Tech press will write a bunch of "I'm annoyed but the phone is still awesome" articles. Most people won't care.

Facetime won't work well either due to server overload or a defect with the iPhone 4's hardware or software. People will care but most will say that Apple will put out a fix and keep their phones. A fix will probably come in 6 months.

People will start complaining about iPhone 4's cracking like eggs after some normal wear and tear (a drop or two). Someone will try to launch a Class action lawsuit over this with the usual results. If the issue gets too much bad press, Apple will lower the price of the bumper cases. If it's rampant, Apple will give users free bumper cases.

FroYo will be released for most Android devices. Speed tests will be performed Ad nauseum. Android will be touted as faster and more feature-filled while the iPhone 4 will give a prettier and simpler user experience. Most people won't care.

Enjoy your iPhones and let the apathy commence.