Apple January 27th "Come See Our Latest Creation" Event Confirmed

Illustration for article titled Apple January 27th "Come See Our Latest Creation" Event Confirmed

As expected, Apple is holding a "special event" on Jan. 27 to "come see our latest creation," with invitations being sent out JUST SECONDS AGO. 10am PST, at the Yerba Buena Center for the Arts Theater in San Francisco.


Let's take a closer look at the invite, which is, again, to "come see our latest creation." Using the word "creation" is telling in both its vagueness and its specificity: It says it's something new. Apple likes playing with words, too—remember the "something's in the air" tagline for the event they introduced the MacBook Air, their latest truly new product?

At the same time, it's interestingly far less weighty than the tagline for the Macworld where Apple introduced the iPhone, which indicated that it would be the beginning of something huge: "The first 30 years were just the beginning." It's a light and fluffy blurb, not the one you might expect for something that some people think could be the beginning of a brand new kind kind of personal computing, previously only depicted in movies.

It's also splattered with paint. Maybe they're being playful. Maybe there's a (finger)painting application. Maybe we're reading too much into a jpeg. Either way, we'll be there, live.



It would be passé for us all to sit around typing about out guesses on what they will announce. Instead, I suggest we all discuss how much was spent on the splotch color invitation and the compelling one liner "Come see our latest creation." Someone has a very cushy marketing job in Cupertino.