Tech. Science. Culture.
We may earn a commission from links on this page

Apple Recruits Google's Search and AI Chief John Giannandrea to Help Improve Siri

We may earn a commission from links on this page.

Apple has managed to snag Google’s chief of search and artificial intelligence John Giannandrea, the New York Times reported on Tuesday, in a fairly significant victory for a company that has lagged behind its rivals in the AI arena.

Per the Times, Apple poached Giannandrea (presumably with a very alluring financial offer) as part of an overall effort to enhance Siri, its smart assistant platform that is widely believed to be “less effective” than Google Assistant or Amazon’s Alexa. In particular, the paper wrote, technologies like voice recognition or identifying people in images are areas where Apple has fallen behind.

As the Verge noted, Facebook, Google, Amazon, and Microsoft are all considered further ahead in the field than Apple, in part because Siri’s developers lack the sheer access to data available to some of those competitors and also because Apple has less AI-centered “research talent and resources.” The company didn’t even publish AI research until 2016, and if the status quo continues, rival smart assistants could pose a threat to Apple even on its own devices.


Acquiring more external talent may be a prerequisite to continue improvement of products like the Apple Neural Engine, a component of the newer iPhones’ A11 processors designed to improve AI performance. VentureBeat recently reported Apple appeared to be in a rush to hire over 160 people for its Siri division. The latest push is on par with an effort Bloomberg covered in May 2017:

In 2015, Bloomberg reported that Apple’s culture of secrecy stymied the iPhone maker’s ability to attract top AI research talent. Since then, Apple has acquired multiple companies with deep ties to artificial intelligence, has begun publishing papers related to AI research, has joined a key research group and has made hires from the field. In October 2016, Apple hired Russ Salakhutdinov from Carnegie Mellon University as its director of AI research.


“Our technology must be infused with the values we all hold dear,” CEO Tim Cook wrote in an email obtained by the Times. “John shares our commitment to privacy and our thoughtful approach as we make computers even smarter and more personal.”

The Times noted Giannandrea originally hailed from Metaweb, a search engine company Google acquired in 2010 as part of an effort to directly generate answers to queries from its massive network of indexed web pages. Google does in fact now pull answers to many questions from other sites at the top of results—something that has bedeviled independent sites that rely on SEO clicks like, as well as drawn criticism that the search giant is trying to keep users stuck in its walled garden.


Per the MIT Technology Review, Giannandrea believes AI will not make humans “obsolete,” but is more concerned with algorithmic bias that experts warn has already crept into many machine learning-powered systems.

“It’s important that we be transparent about the training data that we are using, and are looking for hidden biases in it, otherwise we are building biased system,” he told attendees at a Google conference in 2017. “If someone is trying to sell you a black box system for medical decision support, and you don’t know how it works or what data was used to train it, then I wouldn’t trust it.”


According to CNBC, after Giannandrea announced his departure on Monday, Google said it would be splitting his unit into independent AI and search engine teams respectively led by Google Brain co-founder Jeff Dean and Ben Gomes.

[New York Times]