Apple Stores May Be Outfitted With Special Safes for Gold Apple Watches

Illustration for article titled Apple Stores May Be Outfitted With Special Safes for Gold Apple Watches

As we get closer to Apple Watch's official launch, more details are becoming clearer and clearer. For one, we're pretty certain they'll be shipping in April and may not have the greatest battery life. However, one piece of info that's remained frustratingly elusive is how much its pricier option, the Apple Watch Edition, will cost.

Call it morbid curiosity, but I'm officially interested in how much Apple will be pawning off the Apple Watch Edition, that 18-karat gaudy elegant gold wrist wearable. Rumors have it pegged any where from $1000 (no way) to $10,000 (super duper mega no way). Now 9to5Mac reports, that Apple stores will be outfitted with special safes to store the Apple Watch Edition smartwatches, pulling a well-known page out of your average jeweler's playbook. 9to5Mac's Mark Gurman explains:

The safes will likely be used to carry both to-be-sold inventory as well as to store demo units from the show floor overnight. The custom-designed safes will be outfitted with Apple Watch MagSafe chargers in order to keep the demo units charged up and ready to go for the next day of business. Apple has already begun installing the safes in some stores...


Considering the price of typical pieces of tech in your average Apple store, this special treatment adds up to Apple Watch Edition being worth some serious scratch, a possibly choice between having a high fashion item or sending your a kid to college. Of course, a watch is much easier to conceal than say—a massive 5k monitor. So when you consider its size, the preparation begins to make sense, even if the price really doesn't. [9to5Mac]

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I just realized a problem with this expensive approach.

Normally, when someone spends a 5 figure sum on a gold watch they expect it to operate, and be relevant, for decades. And even pass it down through generations. It's still crazy money but it somewhat justifies spending that much on gold.

Knowing Apple, on the other hand, they phase out older hardware on a 2-3 year cycle (nobody uses an iPhone 3G anymore, it's impossible).

There will be an Apple Watch 2 in just about another year, and suddenly this first model will be a piece of junk.
As a matter of fact, I already think the first model is outdated, looking forward to the second generation.

I sincerely hope I'm wrong, but I've always felt the market conned Apple into making a watch, but it was never meant to be. Remember how Snakes on a Plane flopped, after it was made on audience pressure? The same audience never actually went to see it. That's how the Apple Watch feels to me. Again, I love everything Apple and I hope I'm wrong.