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Apple to hold NAB Special Event: Excited Fans to be Disappointed - Probably

Illustration for article titled Apple to hold NAB Special Event: Excited Fans to be Disappointed - Probably

Apple is using the NAB show in Vegas next month to make an announcement, but don't get your knickers in too much of a twist about it, say our Bothan spies in the company. The Cupertino company is taking to the floor on Sunday April 15, and there is no new hardware on offer, just new versions of the Pro media software, focusing on the Final Cut Studio suite - which in itself is rather good news.

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Steve Jobs' ninja teams usually take the first stall in the South Hall, but this year they are upgrading to a bigger booth. Our sources, however, stress not to expect any radical new hardware until the launch of Leopard... yet they remind us that, with Apple, you never know. Oh, and a direct quote: "The next quarter is really going to be packed with new stuff." So on second thoughts, do get your knickers in a twist. Now.

Apple To Hold Special Event At NAB [MacWorld]

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DISCUSSION

Good news for me... since finally I'm due for a new Mac this year... editing HD on a 4 yr old G5 can get boring. That means I get new hardware and software. Sorry to say I'm ending my tradition of starting at Apple's booth this year. Decided it's time to focus on the really nice giveaways that go fast on Monday morning. Besides, usually Apple has a 60 foot banner on the side of the building announcing whatever the big announcement is that year.

I'd like to see the Pro apps switch to the darker Motion interface (or maybe give the option of lighter or darker. I prefer editing in darkness, and the light gray is pretty bright.

I also won't mind a new version of DVD SP either. I've been having... issues... with the FCS version and haven't been too thrilled with it. I'm curious to see what else they have. I'd like something in between Motion and LiveType, as far as ease of use, but that had the ability to generate 3D text/logos/objects... something that would integrate with Final Cut instead of having to create and render in 3rd party apps and hope all the alpha compression etc. worked.

(And by the way, Apple usually has a Sunday night event, and Apple fanboys are almost always disappointed, because they've always been convinced that the true video iPod, or some new hardware, or something magical will happen, and in the end, it's just another version of software that 99% of the fanboys don't use.)